mission hq
Interaction Design • Interface Design • Information Architecture • Motion
We turned what was originally going to be a simple pirate themed treasure hunt into an interactive trivia game with a concept based on spy games.
client NEEDed
- Gain insightful information about those attending conference
- A web app that could be played on a user's phone or tablet
- An example of what could be created using the Eloqua platform
- A gamified solution to bring attention to Astadia
Early app flow
App Map and Flow
explore
The client ultimately asked to create a platform that was deeply tied to social media. Two of the four areas that a user could explore were essentially multiple question areas with the always available "share" button. The last two areas were forwardly social media share areas. In all sections, a user was rewarded for successfully completing a challenge.
Wireframes
Early Interface digital sketches
Final Compositions
Graphic Standards
Mission HQ Video
This video was produced very quickly by a talented in-house video team. The video was to continually play on repeat at the Astadia booth during the Eloqua Conference in San Francisco. Since we knew that the noise in the general hall would be loud, we produced a video that would attempt to relay Mission HQ implementation information without any audio explanation.
White Board Brainstorming
Video
CREDITS creative director: chris hungate • copy: matt walsh • video: jason stansbury, sam lu, Khambrel Lewis • agency: astadia
PROJECTS